Resource Category: Organizing

Pitching the Press

For your major events or key campaign moments, you can send a press release to generate some local media coverage. A press release is a short (less than 1 page) piece sent to news media that captures everything a media outlet would need to know in order to cover a particular event or issue.  Beyond… Read more »

Bird Dogging 101

Birddogging is a tool used in organizing to get a candidate or representative of an organization “on the record” about an issue.  This tactic can often be the fastest and most effective approach for getting someone to make a public statement. Here are a few tips for making the most of it! Arrive early. Be… Read more »